Approach

This project was within a relatively short period and required a rapid creative process to streamline the experience as quickly as possible. I decided to use the user-centered process in approaching solving this problem. It’s important to note that the final creative is just part of the work. The other part is celebrating the work that has been done behind the scenes.

Research; Understanding the current landscape

This phase was all about understanding the users and their needs, and their experiences with similar products. In no time I did a bit of research that focused on how some users keep tracking of their fitness, and health and I also went on to investigate existing interviews done on the subjects. I also performed some competitive analyses on other products.

For this research, I reached out to 6-8 of my friends over calls. It is usually difficult to keep track of a habit over a long period, so my goal was aimed at understanding the particular strategies that function for each person. I asked questions like;

1. When you think of monitoring your physical and mental well-being, what comes to mind?

   
   

2. When you think of staying motivated to stick to your fitness goals, what comes to mind?

   
   

3. How do you reward yourself when you smash a fitness goal?

   
   

4. Do you like to share your milestones whenever you achieve them?

Insights

From my discussions and also reading up on other findings, I discovered that there are typically three kinds of people when it comes to keeping fit and tracking their well-being. They include;

The freaks; are those who try to stay fit regularly. They take keeping fit, and tracking their total wellbeing seriously.

The evaders; are ******those who after bathing in the mornings and walking from their front door to their car would be the extent to which they keep fit daily. They might even check stats weekly but they are not serious about it. I am probably part of this group.

The Enthusiasts; are ******the community of users that are essentially interested but they do not have a strategy to track their wellbeing. They need a huge dose of motivation to keep up. Some of them also want to join in on what their friends are doing.

The second and third group of individuals is the largest addressable market

Looking at competition

I wanted to get a clear picture of these users went about tracking their well being so I sifted through rival apps. Observation of competitors revealed thus:

Freeletics: Offers a host of workouts that are all centered around high-intensity

interval training (HIIT). This platform offers four free platforms — Gym, Bodyweight

Workouts, and Training, Nutrition, and Running.

8fit: Creates a customized program for your diet and exercise based on the

results you want to see. It’s for people who like a lot of guidance, suggestions,

reminders, and instructions for achieving their fitness goals.

Daily Yoga: For the price of one yoga class, you get 12 months of access to more

than 100 guided beginner- to master-level yoga and meditation videos with

audio instructions

Uncovering opportunities and putting a face to users

So far my research uncovered key areas of opportunities. However, these findings need to be logically defined. I deduced my findings to build two personas who represent the different user groups with their concerns.

Specifying; Solving their problems

specifying

It was crucial to get an accurate image of the end product and list its core experience. I found that there’s no greater feeling for these users than executing routines that have been set up or wrapping up a workout engagement and ensuring success.

For me, a good product encourages the user to remain consistent and disciplined to stick to a routine long enough to reap the benefits. Some key experiences I wanted to create included;

Progressive Habit/Exercise: With a massive database of customized exercise programs that are carefully handpicked for them to suit their needs and get them fit in various areas of your life.

Fitness Buddies: Ditch the tough skin – embedding accountability partners into your routines and sharing some activities that will help users stay motivated and inspired. Join an activity or challenge at any time and share your results. This will in turn keep users who want to be competitive as they can be.

Paired Devices: Sync activities across devices – every activity or routine can be accessed via devices (smartwatches, Mobile phones) to achieve your goals as easily as you can. You can also access customized plans curated and guided by experts, along with instructions.

Tips: Educating and providing users with guides on how to achieve certain goals.

Design

ideating

The first step was to put some ideas to paper in order to go through multiple ideas at the same time. Next because of limited time was to go into high fidelity design right away.

Final Design

Onboarding

The onboarding screen guides the user on how helpful this application can be. It includes a copy explaining the summary of their experience.

Enticing Sign-Up Process

I requested some biodata to tailor the experience to each user and make the whole experience feel personalized while educating them on the rationale behind each data collected. Users are allowed to change this information whenever they want to.

Smart Watch Support

Radeo is fitted with a suite of user-specific exercises, as the app is intended to maximize commitment. This approach is effective efficient and succinct, as it’s imperative to return to the user’s data at all times to curate these customized services.

Driving meaningful engagement

The reality is that it is difficult to get users to commit to a task, such as a workout or even routine. Hence, integrating game mechanics into it with the intent to motivate, improve engagement, and increase loyalty can be a plus. A quick Google search finds many people sharing their stories of success after using a range of fitness apps, gadgets, or video games aimed at getting people to embrace exercise through gaming.

In other words, “gamifying” your routine works.

You need sustainable change that comes down to “why am I being active?” And how do you help me be active in my daily life? Gamification shows promise, but long-term studies are needed to find the optimal blend of education and communication methods. Introducing new and fresh game features through the community periodically is something that could push every new user to excellence.

Show more, tell less

Keeping fit can also help tremendously with your self-confidence. So shouldn’t anything count toward this goal?

I designed a great way to self-monitor daily physical activity levels can help to prevent declines in inactivity. Many of my concerns about designing this product are the “why” of what motivates people to be active. Traditional forms of appreciation in workout regimes can impact everything from mental health to self-confidence. If that is what motivates users to be more active, then more power to them.

Evaluating; Feedback

Although some users (in this case friends) found the solution enjoyable, usability testing was carried out and 60% of people cited accessibility problems; they would prefer the platform be handier than being on a mobile phone, though it has the option of being linked to a wearable device. The average African sees a wearable device as a luxury. I decided to highlight this problem as it’s a big setback.

Conclusions

People love to set goals but lack the ability to set structures to follow through and achieve these goals. Creating a user-centered platform that can bridge this gap can be rewarding. Users also mostly struggle with reward systems and overindulgence. A platform that can address such excesses is needed.